{"id":29389,"date":"2024-06-28T09:49:01","date_gmt":"2024-06-28T07:49:01","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=29389"},"modified":"2024-07-01T17:13:58","modified_gmt":"2024-07-01T15:13:58","slug":"silver-economy-occasione-doro-per-retail-e-largo-consumo","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/silver-economy-occasione-doro-per-retail-e-largo-consumo\/","title":{"rendered":"Silver economy, occasione d\u2019oro per retail e largo consumo"},"content":{"rendered":"

\"silver<\/h4>\n

\n\n\tL<\/span>a crescente importanza (anche in termini di capacit\u00e0 economica) della popolazione over 55 spinge i retailer a proporre opportunit\u00e0 e servizi.<\/strong><\/h4>\n

Crescono i consumi della <\/span>silver population<\/i><\/b>, cio\u00e8 la fascia di consumatori tra i 55 e i 65 anni. A dirlo \u00e8 un\u2019articolata <\/span>ricerca di <\/span>CPRAM<\/b><\/a>, che evidenzia diversi fattori. Il primo \u00e8 la crescita del potere di acquisto, dovuto ad un maggiore tasso di occupazione e ad un\u2019uscita pi\u00f9 spostata nel tempo, rispetto a generazioni precedenti. Negli Stati Uniti,<\/span> gli over 65 detengono ora la maggior parte dei consumi totali <\/b>delle famiglie e gli over 55 possiedono oltre il 73% della ricchezza familiare, pari a circa 108.000 miliardi di dollari. <\/span>A livello mondiale, le Nazioni Unite stimano i consumi degli ultracinquantenni in circa 15.000 miliardi di dollari e si attendono un andamento costante negli anni futuri. <\/span>In Italia le previsioni dicono che <\/span>nel 2050 il 35% della popolazione sar\u00e0 over 65<\/span><\/a> e <\/span>lo studio a cura del <\/span>Centro Studi e Ricerche Itinerari Previdenziali <\/b><\/a>stima che il valore del Pil prodotto da consumi ed esigenze degli over 65 possa essere di oltre 2.368 miliardi di euro e i posti generati possano aggirarsi sui trentasette milioni.<\/span><\/p>\n

Davanti ad una popolazione silver ma attiva, in buona salute, con un po\u2019 di soldi da spendere, <\/span>\u00e8 interessante capire<\/span><\/a>\u00a0come si stanno muovendo i retailer, gli operatori del largo consumo e del mondo travel per intercettare e soddisfarne i bisogni. <\/span>Partiamo dai dati emersi dall\u2019ultimo <\/span>Rapporto Longevit\u00e0<\/b>, realizzato dal <\/span>Silver Economy Network<\/b> con la collaborazione di <\/span>Lattanzio Kibs<\/b> e <\/span>Assolombarda<\/b>.<\/span> La spesa turistica del segmento esaminato \u00e8 stimata intorno ai <\/span>cinque miliardi di euro<\/b>, a cui si aggiungono ulteriori<\/span> sette miliardi<\/b> per servizi ricreativi, spettacolo e cultura. <\/span>In questo scenario nasce <\/span>Cocooners<\/b><\/a> , piattaforma e community che propone degustazioni, eventi e soprattutto idee e soluzioni di viaggio appositamente pensate per gli Active Agers, dal titolo altamente evocativo: Finalmente puoi.<\/span><\/p>\n

Sullo stesso filone, <\/span>cresce l\u2019interesse per il Senior Housing<\/span><\/a>, un sistema di appartamenti <\/span>indipendenti<\/span> e una serie di servizi comuni aggiuntivi, pensati per i bisogni di persone over 65, ancora in buona salute, dinamici, curiosi e pieni di possibilit\u00e0. <\/span>Anche nell\u2019e-commerce s\u2019intuisce, secondo dati Netcomm<\/strong><\/span>, il consorzio del commercio digitale che riunisce quasi cinquecento imprese italiane e internazionali (inclusa un\u2019ampia rappresentanza del mondo della farmacia), la presenza di utenti senior, visto che <\/span>la categoria salute e benessere \u00e8 quella con pi\u00f9 acquirenti online<\/span><\/a>. <\/span>L\u2019economia d\u2019argento, dunque, rappresenta e potrebbe rappresentare un\u2019opportunit\u00e0 d\u2019oro per il Paese in futuro. La corsa all\u2019offerta \u00e8, probabilmente, appena cominciata.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La crescente importanza (anche in termini di capacit\u00e0 economica) della popolazione over 55 spinge i retailer a proporre opportunit\u00e0 e servizi.<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[],"acf":[],"yoast_head":"\nSilver economy, occasione d\u2019oro per retail e largo consumo - Altavia Watch<\/title>\n<meta name=\"description\" content=\"La crescente importanza (anche in termini di capacit\u00e0 economica) della popolazione over 55 spinge i retailer a proporre opportunit\u00e0 e servizi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/silver-economy-occasione-doro-per-retail-e-largo-consumo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Silver economy, occasione d\u2019oro per retail e largo consumo - 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