{"id":30473,"date":"2024-10-02T06:30:48","date_gmt":"2024-10-02T04:30:48","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=30473"},"modified":"2024-11-13T10:07:03","modified_gmt":"2024-11-13T09:07:03","slug":"altavia-presenta-catch-me-if-you-can-a-retailer-customer-story","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/eventi-e-appuntamenti\/altavia-presenta-catch-me-if-you-can-a-retailer-customer-story\/","title":{"rendered":"Altavia presenta &#8220;Catch me, if you can! A retailer-customer story&#8221;"},"content":{"rendered":"<h4 style=\"padding-left: 40px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30515 size-large\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/10\/catch-me-if-you-can-4-1024x683.jpg\" alt=\"altavia catch me retail customer installazione immersiva marketing retail summit 2024\" width=\"1024\" height=\"683\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/10\/catch-me-if-you-can-4-1024x683.jpg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/10\/catch-me-if-you-can-4-300x200.jpg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/10\/catch-me-if-you-can-4-768x512.jpg 768w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/10\/catch-me-if-you-can-4-1536x1025.jpg 1536w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/10\/catch-me-if-you-can-4.jpg 1901w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h4>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tL&#8217;<\/span><strong>installazione racconta il legame tra retailer e consumatore, i momenti e le strategie chiave di una relazione in continuo mutamento. Aperta dal 3 ottobre fino a novembre negli spazi di Altavia Italia, a Milano.<br \/>\n<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Una sfida seduttiva, una rincorsa su pi\u00f9 livelli che ha per protagonisti il retailer e il consumatore, \u00e8 quello che vogliamo raccontarvi con \u201c<\/span><b>Catch me if you can<\/b><span style=\"font-weight: 400;\">\u201d: un&#8217;installazione, che prende in prestito il titolo di un film di Steven Spielberg dove a dominare la scena \u00e8 la rivalit\u00e0 tra un falsario gentiluomo dalle molteplici identit\u00e0 e un agente dell\u2019FBI che gli d\u00e0 la caccia, tra innumerevoli astuzie e colpi di scena.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo scopo di questo racconto, attraverso un percorso immersivo e suggestioni multisensoriali che sintetizzano la nostra idea, \u00e8 mostrarvi il punto di vista di <\/span><b>Altavia<\/b><span style=\"font-weight: 400;\"> sull\u2019evoluzione dell\u2019esperienza in punto vendita, presentato come luogo dell&#8217;attrazione, della conquista, della sorpresa e della fedelt\u00e0. Un luogo elettivo dove mettere in atto quella particolare attrazione che, secondo noi, \u00e8 decisiva per <\/span><span style=\"font-weight: 400;\">costruire con il cliente un legame duraturo, capace di rispondere al suo desiderio di novit\u00e0 e innovazione.<\/span><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-30473 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0636-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0636-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"altavia installazione catch me if you can retail customer story\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0636-2-150x150.jpg 150w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0636-2-550x550.jpg 550w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0636-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0636-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"altavia installazione catch me if you can retail customer story\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0636-3-150x150.jpg 150w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0636-3-550x550.jpg 550w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0636-3-1100x1100.jpg 1100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0636-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0636-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"altavia installazione catch me if you can retail customer story\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0636-4-150x150.jpg 150w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0636-4-550x550.jpg 550w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0636-4-1100x1100.jpg 1100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0643.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0643-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"altavia installazione catch me if you can retail customer story\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0643-150x150.jpg 150w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0643-550x550.jpg 550w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0646.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0646-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"altavia installazione catch me if you can retail customer story\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0646-150x150.jpg 150w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0646-550x550.jpg 550w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0646-1100x1100.jpg 1100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0645b.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0645b-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"altavia installazione catch me if you can retail customer story\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0645b-150x150.jpg 150w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0645b-550x550.jpg 550w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0645b-1097x1100.jpg 1097w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400;\">Il percorso \u00e8 suddiviso in quattro tappe, che riassumono i punti strategici della customer experience:<\/span><\/p>\n<p><b>Magnetism<\/b><span style=\"font-weight: 400;\"> racconta la capacit\u00e0 che il retailer deve sempre avere di attrarre il cliente, puntando su soluzioni non convenzionali, in grado di spettacolarizzare un luogo usuale, come la vetrina, fino a progettare le apparizioni pi\u00f9 fantasiose con il temporary. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Nourishment<\/b><span style=\"font-weight: 400;\"> mette l\u2019accento sulla capacit\u00e0 di nutrire con discrezione il cliente, mostrandogli tutte le informazioni essenziali per accompagnarlo nel suo percorso. Con un focus sulle possibili applicazioni, dalla segnaletica allo storytelling, che emergono dall\u2019esperienza internazionale del Gruppo Altavia. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Metamorphosis<\/b><span style=\"font-weight: 400;\"> mostra i meccanismi di coinvolgimento, non solo all\u2019interno del punto vendita, ma anche prima e dopo la visita del cliente, che possono dare ispirazione e creare opportunit\u00e0 di relazione con l\u2019insegna.<br \/>\n<\/span><b>Sharpness<\/b><span style=\"font-weight: 400;\"> propone un approccio, quello di Altavia, per far s\u00ec che l\u2019esperienza positiva di una singola volta si trasformi in un\u2019abitudine non casuale, un momento di piacere, convenienza, appartenenza.<\/span><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-30473 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0703.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0703-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"altavia installazione catch me if you can retail customer story\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0703-150x150.jpg 150w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0703-550x550.jpg 550w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0703-1100x1100.jpg 1100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0704.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0704-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"altavia installazione catch me if you can retail customer story\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0704-150x150.jpg 150w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0704-550x550.jpg 550w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0704-1100x1100.jpg 1100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0705-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0705-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"altavia installazione catch me if you can retail customer story\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0705-2-150x150.jpg 150w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0705-2-550x550.jpg 550w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/4T0A0705-2-1100x1100.jpg 1100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400;\">Ognuno dei punti strategici \u00e8 corredato da esempi concreti raccolti in tutto il mondo dall&#8217;osservatorio di Altavia. <\/span><b>Anna Casani<\/b><span style=\"font-weight: 400;\">, <\/span><b>CEO di Altavia Italia<\/b><span style=\"font-weight: 400;\"> ha raccontato da dove nasce l\u2019idea di costruire il percorso ospitato all\u2019interno dello Spazio Altavia. <\/span><span style=\"font-weight: 400;\">\u00ab<\/span><span style=\"font-weight: 400;\">Abbiamo voluto questa installazione innanzitutto perch\u00e9 <\/span><span style=\"font-weight: 400;\">crediamo che in questo momento lo store sia lo strumento pi\u00f9 potente a disposizione dei retailer per offrire esperienze uniche, differenzianti e olistiche che consentano di intercettare e mantenere il consumatore legato all\u2019insegna. <\/span><span style=\"font-weight: 400;\">Il tema dello store, della esperienza del consumatore, del ruolo dell\u2019innovazione \u00e8, inoltre, da sempre parte fondamentale della nostra expertise. Crediamo che il nostro confronto continuo con le oltre settanta business unit Altavia ci offra una overview privilegiata che vogliamo condividere con tutti i nostri interlocutori. L\u2019installazione che abbiamo pensato lo fa in una maniera molto concreta. Ci auguriamo davvero che possa essere d\u2019ispirazione e che, a nostra volta, potremo essere ispirati dai feedback che riceveremo<\/span><span style=\"font-weight: 400;\">\u00bb<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>L&#8217;installazione \u00e8 aperta dal luned\u00ec al venerd\u00ec, dalle 10 alle 18.<br \/>\n<\/strong><strong>Per le visite, \u00e8 gradita la prenotazione (info@altavia.it | tel. 02 303043).<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30548 size-large\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/CATCHMEIFYOUCAN-ORIZ-1024x780.png\" alt=\"altavia installazione catch me if you can retail customer story\" width=\"1024\" height=\"780\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/CATCHMEIFYOUCAN-ORIZ-1024x780.png 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/CATCHMEIFYOUCAN-ORIZ-300x229.png 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/CATCHMEIFYOUCAN-ORIZ-768x585.png 768w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/CATCHMEIFYOUCAN-ORIZ-1536x1170.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un&#8217;installazione immersiva racconta il legame tra retailer e consumatore, mettendo in risalto i momenti, le esperienze e le strategie chiave di una relazione in continuo mutamento. Aperta dal 3 ottobre fino a novembre negli spazi di Altavia Italia, a Milano.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Altavia presenta &quot;Catch me, if you can! A retailer-customer story&quot; - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Un&#039;installazione immersiva racconta il legame tra retailer e consumatore, mettendo in risalto i momenti e le strategie chiave di una relazione in continuo mutamento. 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