{"id":30741,"date":"2024-10-15T16:01:58","date_gmt":"2024-10-15T14:01:58","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=30741"},"modified":"2024-10-15T16:16:50","modified_gmt":"2024-10-15T14:16:50","slug":"fashion-e-social-commerce-il-camerino-di-google-si-mette-in-mezzo","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/fashion-e-social-commerce-il-camerino-di-google-si-mette-in-mezzo\/","title":{"rendered":"Fashion e social-commerce, il camerino di Google si mette in mezzo"},"content":{"rendered":"<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30749 size-large\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/fashion-google-1024x576.jpg\" alt=\"social commerce fashion google netcomm\" width=\"1024\" height=\"576\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/fashion-google-1024x576.jpg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/fashion-google-300x169.jpg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/fashion-google-768x432.jpg 768w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/fashion-google-1536x864.jpg 1536w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/fashion-google.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h4>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tL<\/span><strong>a migrazione massiva sull&#8217;e-commerce risveglia Mountain View, che progetta nuove funzioni per gli amanti del fashion. Meno tranquilla la luna di miele tra brand e social media.<br \/>\n<\/strong><\/h4>\n<p><a href=\"https:\/\/blog.google\/products\/shopping\/virtual-try-on-dresses\/\" target=\"_blank\" rel=\"noopener\">Il nuovo camerino virtuale nella sezione shopping di Google, potenziato dall&#8217;AI<\/a>, permette di simulare una prova degli abiti che compaiono nei risultati di ricerca. Gli utenti possono digitare direttamente su <strong>Google<\/strong> il nome del modello o del brand di loro interesse, cliccare su qualsiasi articolo che contenga l&#8217;icona \u201cTRY\u201d e poi vederlo indosso a un modello virtuale, adattando la taglia dalla XXS alla XXXL grazie a un sistema di AI che ricrea i pi\u00f9 fini e realistici dei particolari.<\/p>\n<p>Per comprendere quanto \u00e8 strategica l&#8217;innovazione dell&#8217;e-commerce della moda, va rilevato che oggi, a livello globale, quasi un terzo (31%) di tutti i ricavi del fashion passa attraverso gli acquisti online. E continueranno a crescere del 9,5% anno su anno. Il marketplace si afferma sempre pi\u00f9 come canale commerciale di rilievo, con l\u2019Europa che vede il 29% delle vendite fashion online passare attraverso queste piattaforme. In Italia e Belgio, questo fenomeno risulta particolarmente marcato, e <a href=\"https:\/\/www.pambianconews.com\/2024\/09\/17\/e-commerce-cresce-lo-shopping-di-moda-nel-mondo-125-nel-2024-413611\/\" target=\"_blank\" rel=\"noopener\">lo sviluppo delle vendite tramite social commerce<\/a>, in particolare su <strong>Instagram<\/strong> e <strong>TikTok<\/strong>, offre prospettive che Google avrebbe tutto l&#8217;interesse a ostacolare. In parallelo, le aziende sono chiamate a gestire l&#8217;integrazione tra canali fisici e digitali, con la consegna tramite home delivery che resta la modalit\u00e0 preferita dal 76,6% degli utenti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30742 size-large\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/Schermata-2024-10-15-alle-15.37.39-1024x581.png\" alt=\"social commerce google ecommerce \" width=\"1024\" height=\"581\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/Schermata-2024-10-15-alle-15.37.39-1024x581.png 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/Schermata-2024-10-15-alle-15.37.39-300x170.png 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/Schermata-2024-10-15-alle-15.37.39-768x436.png 768w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/10\/Schermata-2024-10-15-alle-15.37.39-1536x872.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Il retail della moda si trova oggi a un bivio tra stabilit\u00e0 e sviluppo: nel 2024, a livello globale, si stima <a href=\"https:\/\/www.mark-up.it\/retail-fashion-vendite-stabili-nelloffline-in-forte-incremento-nellonline\/\" target=\"_blank\" rel=\"noopener\">una crescita dei ricavi al 3%<\/a>\u00a0per un valore complessivo di\u00a0 quasi milleottocento miliardi di dollari. Tuttavia, mentre le vendite offline restano stabili, il commercio online accelera a una velocit\u00e0 quadrupla, con un incremento del 12,5%. \u00abIl 31% dei ricavi del settore fashion su scala globale arriva dunque dagli acquisti via web, con le spese da mobile che pesano pi\u00f9 della met\u00e0\u00bb, evidenzia <strong>Netcomm<\/strong>. \u00c8 chiaro che il retail fisico non pu\u00f2 ignorare questa dinamica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La migrazione massiva sull&#8217;e-commerce risveglia Mountain View, che progetta nuove funzioni per gli amanti del fashion. Meno tranquilla la luna di miele tra brand e social media.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fashion e social-commerce, il camerino di Google si mette in mezzo - Altavia Watch<\/title>\n<meta name=\"description\" content=\"La migrazione massiva sull&#039;e-commerce risveglia Mountain View, che progetta nuove funzioni per gli amanti del fashion. 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