{"id":31048,"date":"2024-11-12T15:14:31","date_gmt":"2024-11-12T14:14:31","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=31048"},"modified":"2024-11-13T10:50:24","modified_gmt":"2024-11-13T09:50:24","slug":"gdo-e-filiera-agricola-buone-prassi-per-crescere-insieme","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/gdo-e-filiera-agricola-buone-prassi-per-crescere-insieme\/","title":{"rendered":"GDO e filiera agricola, buone prassi per crescere insieme"},"content":{"rendered":"<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-31049 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/gdo-e-filiera-agricola.jpg\" alt=\"gdo filiera agricola buone passi conad carrefour lidl coldiretti\" width=\"1000\" height=\"667\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/gdo-e-filiera-agricola.jpg 1000w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/gdo-e-filiera-agricola-300x200.jpg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/gdo-e-filiera-agricola-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/h4>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tC<\/span><strong>onad fa crescere le imprese del centro-sud, Carrefour supera un miliardo di euro con il made in Italy all&#8217;estero. Agricoltura etica e tutela della filiera tra i pilastri delle nuove politiche di acquisto.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">La piccola e media impresa agroalimentare del Centro-Sud che intrattiene un rapporto di filiera con <\/span><b>Conad<\/b><span style=\"font-weight: 400;\"> \u00e8 cresciuta il doppio rispetto ai competitor omologhi, nell\u2019arco dei primi tre anni dopo la pandemia, con una crescita occupazionale otto volte superiore alla media. <\/span><b>Pac2000a<\/b><span style=\"font-weight: 400;\">, la cooperativa nata a Perugia nel 1972 a cui fanno capo millecinquecento punti vendita Conad in Umbria, Lazio, Campania, Calabria e Sicilia, si presenta oggi come \u00ab<\/span><a href=\"https:\/\/www.repubblica.it\/dossier\/economia\/top-story\/2024\/10\/18\/news\/la_gdo_come_capofiliera_l_esempio_di_pac2000a_conad-423563289\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">capo-filiera del tessuto agroalimentare del Centro-Sud<\/span><\/a><span style=\"font-weight: 400;\">, poich\u00e9 l\u2019impatto diretto-indiretto-indotto generato dalla cooperativa nelle cinque regioni in cui opera vale oltre lo 0,7% del Pil territoriale e quasi l\u20191% dell\u2019occupazione totale attivata\u00bb, spiega Valerio De Molli, managing partner &amp; CEO di <\/span><b>The European House &#8211; Ambrosetti<\/b><span style=\"font-weight: 400;\">. Nonostante la dimensione locale, l\u2019impatto di Pac2000a sul Pil italiano si \u00e8 avvicinato al mezzo punto nel 2023 (0,4%) grazie a un fatturato di sette miliardi e trecento milioni di euro, cresciuto dell\u201911,6% rispetto all\u2019anno precedente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le sinergie tra GDO e filiera agricola possono seguire logiche efficaci e sostenibili (lontane dal periodo buio delle aste al doppio ribasso), nel paese in cui il settore agroalimentare occupa il terzo posto dell\u2019UE per dimensioni di mercato con esportazioni che rappresentano il 10% di tutto il valore esportato dai paesi membri.\u00a0<\/span><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-31048 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/conad-pasta-made-in-italy-SaporieDintorni.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/conad-pasta-made-in-italy-SaporieDintorni-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"conad pasta made in italy SaporieDintorni\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/conad-pasta-made-in-italy-SaporieDintorni-150x150.jpg 150w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/conad-pasta-made-in-italy-SaporieDintorni-300x300.jpg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/conad-pasta-made-in-italy-SaporieDintorni-1024x1024.jpg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/conad-pasta-made-in-italy-SaporieDintorni-768x768.jpg 768w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/conad-pasta-made-in-italy-SaporieDintorni-550x550.jpg 550w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/conad-pasta-made-in-italy-SaporieDintorni.jpg 1048w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/Carrefour-produttori-italiani.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/Carrefour-produttori-italiani-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Carrefour filiera qualit\u00e0 made in italy terre d&#039;italia\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/Carrefour-produttori-italiani-150x150.jpg 150w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/Carrefour-produttori-italiani-550x550.jpg 550w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/lidl-italia-filiera-agricola-italiana.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/lidl-italia-filiera-agricola-italiana-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"lidl filiera agricola fdai coldiretti\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/lidl-italia-filiera-agricola-italiana-150x150.jpg 150w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/lidl-italia-filiera-agricola-italiana-550x550.jpg 550w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/11\/lidl-italia-filiera-agricola-italiana-1100x1100.jpg 1100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400;\">Il Made in Italy di <\/span><b>Carrefour<\/b><span style=\"font-weight: 400;\"> comprende gli ottomilacinquecento prodotti freschi di Filiera Qualit\u00e0, i duecento Terre d\u2019Italia e le milletrecento referenze regionali che il gruppo francese commercializza. Dal 2021 al 2023 l\u2019export dei prodotti italiani attraverso Carrefour \u00e8 cresciuto del 44%, raggiungendo un valore di 1,15 miliardi di euro (contro gli ottocento milioni di euro di tre anni fa), mentre <\/span><a href=\"https:\/\/www.gdonews.it\/2024\/04\/05\/carrefour-valorizza-il-made-in-italy-nel-2023-export-a-115-miliardi-di-euro\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">i prodotti a marchio privato commercializzati nel nostro paese<\/span><\/a><span style=\"font-weight: 400;\"> sono italiani all\u201985%. Pi\u00f9 di cento, tra questi, riportano il sigillo di qualit\u00e0 &#8220;Firmato dagli agricoltori italiani di <\/span><b>Filiera Agricola Italiana<\/b><span style=\"font-weight: 400;\">&#8220;, grazie a una collaborazione con <\/span><b>Coldiretti<\/b><span style=\"font-weight: 400;\">. Le aziende che ne fanno parte non sono necessariamente iscritte all\u2019associazione, ma aderiscono a principi di agricoltura etica e consapevole che prevedono la riduzione di trattamenti, principi attivi e residui inquinanti, come riportato da <\/span><b>Maurizio Marangon<\/b><span style=\"font-weight: 400;\">, responsabile ortofrutta di Fdai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anche <\/span><b>Lidl Italia<\/b><span style=\"font-weight: 400;\"> da diversi anni (2018) ha attivato<\/span><a href=\"https:\/\/www.gdoweek.it\/lidl-italia-a-tuttofood-i-progetti-con-filiera-agricola-italiana\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> una partnership con la Filiera Agricola Italiana<\/span><\/a><span style=\"font-weight: 400;\"> per distribuire prodotti &#8220;firmati&#8221; all&#8217;interno dei suoi oltre settecento punti vendita sparsi su tutta la penisola. La gamma del discount tedesco, che conta oltre trenta referenze tra assortimento fisso e variabile, include prodotti indispensabili all&#8217;uso domestico come olio extravergine di oliva 100% italiano, la pasta &#8220;amica delle api&#8221; con grano italiano, il riso &#8220;amico dei pesci&#8221;, miele, biscotti e succhi di frutta, sempre prodotti con attenzione alla sostenibilit\u00e0 e tracciabili lungo tutta la filiera.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conad fa crescere le imprese del centro-sud, Carrefour supera un miliardo di euro con il made in Italy all&#8217;estero. Agricoltura etica, tracciabilit\u00e0 e tutela della filiera tra i pilastri delle nuove politiche di acquisto.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129],"tags":[343,245,289,222,294],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GDO e filiera agricola, buone prassi per crescere insieme - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Conad fa crescere le imprese del centro-sud, Carrefour supera un miliardo di euro con il made in Italy all&#039;estero. 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