{"id":31456,"date":"2024-12-10T12:36:46","date_gmt":"2024-12-10T11:36:46","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=31456"},"modified":"2024-12-10T12:37:40","modified_gmt":"2024-12-10T11:37:40","slug":"best-practices-retail-per-un-retail-sempre-piu-human","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/best-practices-retail-per-un-retail-sempre-piu-human\/","title":{"rendered":"Best Practices retail per un retail sempre pi\u00f9 human"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-31457 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/12\/good-to-read-packs-bennet.jpeg\" alt=\"\" width=\"891\" height=\"528\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/12\/good-to-read-packs-bennet.jpeg 891w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/12\/good-to-read-packs-bennet-300x178.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/12\/good-to-read-packs-bennet-768x455.jpeg 768w\" sizes=\"(max-width: 891px) 100vw, 891px\" \/><\/p>\n<h4><strong>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tB<\/span>rani di letteratura sulle confezioni alimentari, prezzo fai da te e carrelli della spesa per votare la sostenibilit\u00e0. Tre esempi per un retail che guarda al sociale.<br \/>\n<\/strong><\/h4>\n<h4><strong>Letteratura sui prodotti di tutti i giorni<\/strong><\/h4>\n<p><b>Bennet<\/b><span style=\"font-weight: 400;\"> ha lanciato l&#8217;iniziativa<\/span> <a href=\"https:\/\/www.bennet.com\/good-to-read-packs\"><span style=\"font-weight: 400;\">Good To Read Packs<\/span><\/a><span style=\"font-weight: 400;\">, in cui brani di letteratura classica vengono stampati direttamente su latte, biscotti, t\u00e8 e altre confezioni. L&#8217;obiettivo \u00e8 promuovere l&#8217;interesse per la letteratura e rendere la lettura parte integrante della vita quotidiana. La confezione ha un design moderno e contiene brevi brani di testo tratti da noti libri classici come <\/span><b>Orgoglio e pregiudizio<\/b><span style=\"font-weight: 400;\"> e <\/span><b>Moby Dick<\/b><span style=\"font-weight: 400;\">. Un codice QR su ogni confezione conduce direttamente alla piattaforma di vendita di Bennet, dove i clienti possono trovare e acquistare un&#8217;ampia selezione di classici e bestseller attuali.\u00a0<\/span><\/p>\n<h4><strong>Cura della pelle con diverse opzioni di prezzo<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Il marchio canadese di prodotti skincare <\/span><b>The Ordinary<\/b><span style=\"font-weight: 400;\"> ha lanciato l&#8217;iniziativa<\/span><a href=\"https:\/\/www.trendhunter.com\/trends\/choose-a-price\"> <b>Choose a price<\/b><\/a><span style=\"font-weight: 400;\">, che offre ai clienti tre opzioni di prezzo per il <\/span><b>Daily Set<\/b><span style=\"font-weight: 400;\">. A seconda di ci\u00f2 che possono permettersi, pagano il prezzo pieno o scelgono tra uno sconto del 23% e del 40%. I clienti che pagano il prezzo normale contribuiscono a sostenere l&#8217;iniziativa e a rendere la cura della pelle accessibile ad altri clienti.Una iniziativa diversa dagli sconti e con la quale The Ordinary vuole rafforzare la fiducia dei clienti e promuovere un senso di comunit\u00e0.<\/span><\/p>\n<h4><strong>Voto per la sostenibilit\u00e0 tramite il carrello della spesa WWF\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Il Giappone ha lanciato la campagna <\/span><a href=\"https:\/\/www.trendwatching.com\/innovations\/wwf-japan-encourages-using-shopping-basket-returns-for-voting-on-sustainability-measures\"><b>Shopping Basket Voting<\/b><\/a><span style=\"font-weight: 400;\"> in collaborazione con l&#8217;Universit\u00e0 della Prefettura di Shiga. I clienti possono votare sulle iniziative di sostenibilit\u00e0 dei retailer posizionando i loro cestini della spesa in aree designate per il \u201cS\u00ec\u201d o il \u201cNo\u201d e rispondendo a domande specifiche. Introducendo un meccanismo di voto, i clienti hanno l&#8217;opportunit\u00e0 di influenzare le pratiche sostenibili di un rivenditore senza grandi sforzi. Inoltre, i retailer possono scoprire, in modo economicamente vantaggioso, quali sono gli investimenti sostenibili sostenuti dai clienti.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brani di letteratura sulle confezioni alimentari, prezzo fai da te e carrelli della spesa per votare la sostenibilit\u00e0. Tre esempi per un retail che guarda al sociale<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129],"tags":[429],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Practices retail per un retail sempre pi\u00f9 human - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Brani di letteratura sulle confezioni alimentari, prezzo fai da te e carrelli della spesa per votare la sostenibilit\u00e0. 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