{"id":9403,"date":"2023-02-15T10:07:18","date_gmt":"2023-02-15T09:07:18","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=9403"},"modified":"2023-05-13T12:34:33","modified_gmt":"2023-05-13T10:34:33","slug":"fashion-a-qualcuno-spiace-fast","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/fashion-a-qualcuno-spiace-fast\/","title":{"rendered":"Fashion, a qualcuno spiace fast."},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-sm-8 offset-sm-2\">\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9404 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/shein-fast-fashion-news-altavia.png\" alt=\"Fashion, a qualcuno spiace fast\" width=\"1472\" height=\"1024\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/shein-fast-fashion-news-altavia.png 1472w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/shein-fast-fashion-news-altavia-600x417.png 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/shein-fast-fashion-news-altavia-300x209.png 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/shein-fast-fashion-news-altavia-1024x712.png 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/shein-fast-fashion-news-altavia-768x534.png 768w\" sizes=\"(max-width: 1472px) 100vw, 1472px\" \/><\/h4>\n<\/div>\n<\/div>\n<h4><\/h4>\n<div class=\"row\">\n<div class=\"col-sm-8 offset-sm-2\">\n<h4 class=\"asummary d-none d-lg-block\">\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tI<\/span>l 2023 inizia sotto buoni auspici per tutti i big player, ma \u00e8 l\u2019impatto ambientale che oggi pare indirizzare le scelte dei clienti.<\/h4>\n<p>&nbsp;<\/p>\n<p>Diciamoci la verit\u00e0. In tempi di inflazione che sfiora (e a volte supera) il 10% i prodotti low cost fanno comodo. Lo dimostra il successo dei prodotti della marca del distributore, di cui abbiamo gi\u00e0 parlato, e il generale boom dei discount. Dovrebbe valere anche per il fast fashion, ma invece non \u00e8 cos\u00ec. Il settore risente di abitudini di shopping diverse e sempre pi\u00f9 orientate al consumo consapevole. E cos\u00ec se il retailer alimentare, anche con sconti e PL, riesce ad attrarre il consumatore consapevole, le corsie delle marche di abbigliamento a prezzi bassi attraggono sempre meno l\u2019aspirato target di riferimento: la Generazione Z.<\/p>\n<p>Il punto non sono le vendite, che non vanno nemmeno male (come riporta\u00a0<a href=\"https:\/\/www.ilsole24ore.com\/art\/fast-fashion-crescita-ma-pesa-l-incognita-sostenibilita-AEI4tjwB\" target=\"_blank\" rel=\"noopener\">Il Sole 24 Ore<\/a>, il 2023 \u00e8 stato finora un anno di ripresa a tutti gli effetti, nonostante il conflitto in Ucraina, che dalla fine di febbraio ha portato alla chiusura dei punti vendita in Ucraina, Russia e in alcuni casi Bielorussia). Il punto \u00e8 che i consumatori di domani sono altrove. Una hit delle teenager come\u00a0<a href=\"https:\/\/whoopsee.it\/shein-il-colosso-fast-fashion-e-in-declino\/\">Shein \u00e8 in crisi<\/a>, schiacciata da controversie e lamentele per la scarsa qualit\u00e0 ed eticit\u00e0 degli abiti.<\/p>\n<p>E cos\u00ec, a cercare di responsabilizzare il settore non ci sono solo le azioni di CSR dei retailer, come\u00a0<a href=\"https:\/\/hmgroup.com\/news\/hm-group-launches-circular-design-tool-circulator\/\" target=\"_blank\" rel=\"noopener\">H&amp;M\u00a0<\/a>\u00a0e\u00a0<a href=\"https:\/\/www.fashionmagazine.it\/community\/fast-fashion-pi-inclusivo-inditex-raddoppier-i-dipendenti-diversamente-abili-in-due-anni-110928\" target=\"_blank\" rel=\"noopener\">Inditex<\/a>, ma anche l\u2019Unione Europea. Bruxelles si sta impegnando per passare a un\u2019economia sempre pi\u00f9 circolare e climaticamente neutra. La Commissione ha da poco pubblicato la Textile strategy, una serie di norme che mirano a limitare la distruzione dei prodotti tessili, affrontare il tema del greenwashing e migliorare la comunicazione tra aziende e consumatori. Per un fashion meno fast, ma sicuramente pi\u00f9 fashionable.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il 2023 inizia sotto buoni auspici per tutti i big player, ma \u00e8 l\u2019impatto ambientale che oggi pare indirizzare le scelte dei clienti.<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fashion, a qualcuno spiace fast. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Il 2023 inizia sotto buoni auspici per tutti i big player, ma \u00e8 l\u2019impatto ambientale che oggi pare indirizzare le scelte dei clienti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/fashion-a-qualcuno-spiace-fast\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion, a qualcuno spiace fast. - Altavia Watch\" \/>\n<meta property=\"og:description\" content=\"Il 2023 inizia sotto buoni auspici per tutti i big player, ma \u00e8 l\u2019impatto ambientale che oggi pare indirizzare le scelte dei clienti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/fashion-a-qualcuno-spiace-fast\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia Watch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/altavia.watch\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-15T09:07:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-13T10:34:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/shein-fast-fashion-news-altavia.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1472\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marcella Volpe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/shein-fast-fashion-news-altavia.png\" \/>\n<meta name=\"twitter:creator\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:site\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcella Volpe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/fashion-a-qualcuno-spiace-fast\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/fashion-a-qualcuno-spiace-fast\/\"},\"author\":{\"name\":\"Marcella Volpe\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/e66b027430fd29465001601e00957bd2\"},\"headline\":\"Fashion, a qualcuno spiace fast.\",\"datePublished\":\"2023-02-15T09:07:18+00:00\",\"dateModified\":\"2023-05-13T10:34:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/fashion-a-qualcuno-spiace-fast\/\"},\"wordCount\":313,\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/fashion-a-qualcuno-spiace-fast\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/shein-fast-fashion-news-altavia.png\",\"articleSection\":[\".green &amp; 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