{"id":9441,"date":"2023-02-28T11:30:22","date_gmt":"2023-02-28T10:30:22","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=9441"},"modified":"2023-04-12T17:50:49","modified_gmt":"2023-04-12T15:50:49","slug":"kering-eyewear-through-their-eyes-larte-di-raccontare-lazienda","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/kering-eyewear-through-their-eyes-larte-di-raccontare-lazienda\/","title":{"rendered":"Kering Eyewear through their eyes: l\u2019arte di raccontare l\u2019azienda."},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-sm-8 offset-sm-2\">\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9442 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/kering-through-eyes-eyewear-altavia-1.png\" alt=\"Kering Eyewear through their eyes: l\u2019arte di raccontare l\u2019azienda\" width=\"1200\" height=\"673\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/kering-through-eyes-eyewear-altavia-1.png 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/kering-through-eyes-eyewear-altavia-1-600x337.png 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/kering-through-eyes-eyewear-altavia-1-300x168.png 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/kering-through-eyes-eyewear-altavia-1-1024x574.png 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/kering-through-eyes-eyewear-altavia-1-768x431.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/h4>\n<h4><\/h4>\n<div class=\"row\">\n<div class=\"col-sm-8 offset-sm-2\">\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tL&#8217;<\/span>azienda del Gruppo Kering da giugno arricchisce l\u2019esperienza in store con le opere digitali di artisti internazionali.<\/h4>\n<p>&nbsp;<\/p>\n<p>Prosegue e si arricchisce il progetto<a href=\"https:\/\/www.mffashion.com\/news\/kering-eyewear-lancia-un-progetto-con-artisti-internazionali-202206221637278863\" target=\"_blank\" rel=\"noopener\">\u00a0Kering Eyewear through their eyes<\/a>\u00a0con il quale Kering Eyewear ha scelto di raccontare con il linguaggio dell\u2019arte la storia e i valori alla base del successo del brand che nel 2022 ha<a href=\"https:\/\/nordesteconomia.gelocal.it\/imprese\/2023\/02\/15\/news\/kering_eyewear_fatturato_a_oltre_11_miliardi_numero_2_mondo_occhialeria-12645389\/\" target=\"_blank\" rel=\"noopener\">\u00a0superato il miliardo di fatturato<\/a>\u00a0ed \u00e8 diventato il secondo player mondiale del settore occhiali. Una scelta che si lega all\u2019arte, al digitale e alla valorizzazione di talenti creativi.<\/p>\n<p>Le opere sono state create appositamente per Kering Eyewear da artisti noti a livello internazionale, anche per animare il<a href=\"https:\/\/keringeyewear.com\/newsroom\/news\/13786?lang=it_IT\" target=\"_blank\" rel=\"noopener\">\u00a0Digital Retail Concept<\/a>, ambiente di virtual retail progettato da Kering Eyewear e installato in oltre 100 punti vendita.<\/p>\n<p><a href=\"https:\/\/www.corriere.it\/economia\/consumi\/22_giugno_21\/kering-eyewear-opere-digitali-camilla-falsini-animeranno-stores-d3d4f22a-f17d-11ec-82b6-14b9a59f244e.shtml\" target=\"_blank\" rel=\"noopener\">La prima collaborazione<\/a>\u00a0risale alla scorsa estate e ha coinvolto l\u2019illustratrice romana Camilla Falsini che si \u00e8 imposta con il concept creativo \u201cLook into my eyewear\u201d, caratterizzato da uno stile fantasioso, surreale e allo stesso tempo molto comunicativo. Opere essenziali e stilizzate che, con il loro tratto geometrico ed elementare, sono le immagini perfette per il racconto di una \u201cfiaba digitale\u201d.<\/p>\n<p><a href=\"https:\/\/www.moodiedavittreport.com\/kering-eyewear-partners-with-artist-gregoire-guillemin-for-latest-multi-media-collaboration\/\" target=\"_blank\" rel=\"noopener\">Il secondo progetto<\/a>\u00a0\u00e8 in pieno sviluppo e si intitola \u201cFrom zero to Hero\u201d, nome che lascia intuire un carattere pi\u00f9 \u201cpop\u201d. L\u2019artista Gr\u00e9goire Guillemin si \u00e8 infatti ispirato al mondo delle Graphic Novel e dei supereroi, che in chiave moderna e ironica incarnano i valori e la filosofia dell\u2019azienda.<\/p>\n<p>L\u2019arte digitale, non ancora mainstream, comincia cos\u00ec a farsi largo anche nel quotidiano e non sembra un caso che per molti la possibilit\u00e0 di un primo sguardo stia arrivando proprio grazie al mondo degli occhiali.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019azienda del Gruppo Kering da giugno arricchisce l\u2019esperienza in store con le opere digitali di artisti internazionali.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kering Eyewear through their eyes: l\u2019arte di raccontare l\u2019azienda. - 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