Improve the sustainable impacts of your POSm throughout their entire lifecycle.
Ecolevel® is a continuous improvement method designed to assist brands and retailers in designing, producing, and managing point-of-sale materials (POSm) that are increasingly effective in their functions while also meeting legitimate sustainable requirements.
Ecolevel® operates on the principle that the inherent complexity of a POS material is not an obstacle to responsible practices but rather offers a multitude of actionable levers which, collectively, will establish a new virtuous standard.
Henkel France x altavia.instore: case study
.objective
Enhance and create an event-like atmosphere for the end caps in hypermarkets to increase the visibility of Maison verte.
Highlight the brand’s graphic codes in line with its commitments.
.valued sustainability efforts
POSm are entirely eco-designed:
- Eco Branding (consideration of colour choices and ink coverage)
- FSC®-certified raw materials
- Recycled and recyclable cardboard
- Zero recycling contaminants
- Optimised volumes: dimensions, quantity, and packaging
Certified local supplier based in France
.identified areas for improvement
- Transportation
- Value creation
- Second life
EcoLevel®: a continuous improvement method.
Conduct an assessment of your POS displays by examining each stage of their lifecycle.
Evaluate the level of responsibility of your POS displays and identify areas for improvement.
Discover and implement all actions that will make your POS displays increasingly responsible.