Working with Secret Sales is enabling brand owners to deal positively with the rising issues of waste, according to CEO Chris Griffin.

Between inflation, the climate crisis and retailers who are increasingly inclined to offer discounts from October onwards, Black Friday is experiencing an unprecedented turning point in its history.

Target, Amazon, Walmart… the Black Friday sales promise is changing seasons. This year, the festivities have kicked off as of October.

In the current context of runaway inflation, more than two-thirds of Brits are waiting for Black Friday to make certain purchases.