After a pitch process, Hyundai Netherlands has decided to collaborate with the automotive specialist agencies Altavia Unite & Mayster for all its marketing activities in the Netherlands. This collaboration marks a new phase, in which both agencies will operate jointly as a virtual agency under the name URI Collective. The name ‘URI’ is of Korean origin and stands for ‘we’, which perfectly reflects the team’s shared mission: achieving Hyundai’s ambitious goals together.
Leon van Schie, Marketing Director at Hyundai Netherlands, emphasizes the importance of this collaboration: “We have entered a new phase of the brand with Hyundai. Hyundai has been active on the Dutch market for 45 years and is in the sweet spot for Dutch consumers with a completely new model range in all segments and powertrains.
“The combined experience and passion of the URI Collective – a mix between Digital, Social, Performance and Automotive – made us choose them. With a series of exciting launches – the IONIQ 5 N, the fastest EV of the moment – has just been launched, and a small, affordable electric EV in the offing, we want to appeal to other target groups.
“URI Collective will help us further strengthen our brand in the Netherlands and further implement our ‘Progress for Humanity’ brand strategy.”
Ferry Bol, Creative Director of Altavia Unite, adds: “In today’s digital arena, creativity and performance are the keys to success. We look forward to working with the Hyundai team to take the brand to the next level in the coming years.”
Marcel Buining, Managing Director of Mayster, shares his enthusiasm: “The opportunity to collaborate with Hyundai Netherlands is a fantastic challenge for Mayster. We are determined to use our automotive expertise to achieve Hyundai’s goals.”
URI Collective, formed by Altavia Unite & Mayster, will start this month to support Hyundai Netherlands in achieving its ambitious goals and strengthening its top 10 position in the Dutch market.
For more information, please contact:
Ferry Bol
Altavia Unite
+31 (0)6 53 94 93 11