VEJA, the trailblazing sneaker brand celebrated for its commitment to ecological and ethical practices, continues its rapid global expansion with new retail spaces.

Recently opening in Madrid, New York City, Paris, and now London, VEJA has set up shop in a 137 sqm. space in Covent Garden’s iconic Seven Dials. 

The store’s interior, designed in collaboration with local talent Deirdra Hodgson, retains VEJA’s minimalist and slightly rugged style, but is customised to suit its unique London locale. 

Noteworthy is the main display, constructed from less-polluting French natural stone bricks. The store also features a novel shoe repair and cleaning station, underscoring VEJA’s dedication to sustainability. 

This latest venue offers the complete line of VEJA footwear and accessories for all ages.

See images of the shop on the Retail Design Blog for a closer look.