The choice of Amsterdam, and specifically the Damrak, for their flagship store is no coincidence. This place, rich in history and bustling with life, perfectly reflects the dynamism and forward-thinking vision of ZEEKR. The brand aims to transform the mobility experience by bringing together advanced technology, sustainability, and an unparalleled user experience.

ZEEKR’s philosophy is based on redefining what a car can be: not just a means of transportation, but an integral part of modern life, designed with connectivity, comfort, and contribution to a greener planet in mind. This vision is reflected in the design choices and technological innovations that ZEEKR implements in its vehicles, including advanced battery technology, autonomous driving features, and interactive user interfaces.

The flagship store itself is a paragon of innovation and offers visitors a unique experience. With state-of-the-art digital displays and interactive zones, visitors can dive deep into the world of ZEEKR. They can learn all about the specifications and capabilities of the vehicles, and even configure their own future car using interactive tables.

With its establishment in the heart of Amsterdam, ZEEKR takes a significant step forward in realizing its ambition: to become a leader in the transition to electric mobility in Europe. The combination of cutting-edge technology, a commitment to sustainability, and a deep appreciation for design and user experience positions ZEEKR as an exciting newcomer in the EV market.

This article is part of our ‘New Mobility’ special feature, examining the revolutionary changes sweeping through the automotive industry: